Because often, the more fantastic the film is made to look, the more likely it is that film will not live up to expectations.
And the trailer for Atomic Blonde looked fantastic.
Based on the graphic novel The Coldest City (which has since been retitled to fit in with the movie), Atomic Blonde is a spy thriller set in Berlin just as the Wall comes down.
Front and centre is Charlize Theron, one of the finest actresses around and one who has a penchant for an 'interesting' project.
Let's not forget she brought us the environmental action movie Aeon Flux, although to be fair most of us would probably struggle to remember it.
Alongside MI6's finest - for she is thus - is James McAvoy as Our Man In Berlin, the ever-reliable Eddie Marsan as an East Berliner trading info for a better life, and Toby Jones and John Goodman as top Brit and American spy agency bods.
And, to be fair, the cast was half the attraction of this film.
I mean, look at those names.
How could it not be at least close to good?
I mean, sure, Jones and Goodman are basically sitting and talking throughout the film - but they sit and talk very, very well.
And the film is sold as being 'real', capturing the nasty grittiness of Berlin at a huge turning point in the city's already tumultuous history.
No Bond-esque sugaring of the pill here, no siree Bob.
So how come, then, that after a good start - which very much lives up to the billing, albeit with added unnecessary nipples - it all goes, well, a bit tits up.
The story is solid, of that there is no question. A little far-fetched at times, sure, and some of the fight scenes bring back nightmares of Lord Of The Rings, but it just about hangs together OK.
And the acting is fine.
Theron can do this stuff in her sleep, and just makes it look easy.
Jones and Goodman can do this stuff in their sleep, and look like they are.
McAvoy's just having a blast, chewing the scenery and hamming it up like a veteran. And amazingly, that's not a criticism.
And other than not having the most convincing German accent around, Marsan turns in a perfectly good performance - even if he doesn't really need to do much except look scared.
And the fight scenes are brutal.
I mean in-your-face, you can hear the teeth rattle brutal.
Blood flows like, well, blood, and Theron gives as many pummelings as she receives.
In fact, the film does have a lot going for it - especially the soundtrack, which actually steals the show here.
Featuring a mix of 80s electronica, some cult classics and a great use of The Clash, you really could listen to this film all day on repeat.
So how come Atomic Blonde actually ends up being boring? How come things seem to drag at times? Or, at the very least, cause you to lose interest?
For a start, the direction is a mess.
Helming his first full feature, experienced stunt man David Leitch (he did stunts on Buffy, the Daredevil movie, the Matrix sequels and, erm, Big Momma's House) knows how to shoot a fight scene.
But he also likes to try different things, and as such hasn't found his own style yet.
What we get is at least three different films, each with their own clear shooting style but that have very little to do with each other.
This creates something of a disjointed feel.
Then there's the sex scenes.
Aside from appealing to the teenage boy market, they serve no dramatic purpose.
This might sound a smidge prudish, but we could be shown Theron getting close her French counterpart (played by Sofia Boutella) without them writhing about on a bed for ten minutes.
The final gripe is the dialogue.
To call it cliched and stilted at times would be kind. It may be that writer Kurt Johnstad was quoting directly from the source material - but if it doesn't work on screen, change it.
It's what he's there to do, for crying out loud.
So, basically, to wrap up, apart from the OTT lesbian sex scene, the talky bits and the mish-mash of styles, it's an OK film.
What is so galling is that somewhere in here is a really good film.
Still, the soundtrack is amazing.
phew...anothere tenner saved.
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